Joico's Color Balance Blue Shampoo instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair.

• Instantly neutralizes unwanted orange and brassy tones

• Long-lasting results through 12 washes

• Boosts shine and smoothness

• Over 2X stronger hair

• Controls static

• Gently cleanses

• Neutralizes unwanted orange and brassy tones

• Boosts shine and controls static

• Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together