The Joico Colourful Anti-Fade Shampoo is a product designed to help maintain and protect colour-treated hair. The formula contains a blend of antioxidants and UV protectants to help prevent colour fading and damage from environmental factors. It is gentle enough for daily use without stripping the hair of its natural oils. This shampoo is suitable for all hair types and is especially beneficial for those with colour-treated or highlighted hair.

• Intended for frequent use

• Prevents from colour fading and environmental damage factors

• Free from sulphate