Say goodbye to stiff, crunchy curls with Joico Curl Confidence Defining Crème. This frizz-busting styling wizard transforms your curls and waves, providing softness, shine, hydration, and bounce. Experience a whole new flexible feel while leaving crunchy curls in the rearview.

Smooth Joico Curl Confidence Defining Crème onto damp hair, then either air-dry for a natural look or use a diffuser when blow-drying to enhance and define your curls.